This was published on January 1st, the date written 1/01. Betelgeuse is the 11th-brightest star in the sky.
This year, January 1st had numerology of 6
The date 1/1 was 11,600 days since the release of the first Beetlejuice film:
In the film, saying “Beetlejuice, Beetlejuice, Beetlejuice” makes him appear: